Beer People Festival 2025

"Beer & Culture! Beer People 2025 isn't just a beer festival, it's a journey into the stories of 'alcohol.'" Travel back in time with Sapporo Beer at Beer People 2025! ✨ The grandest beer festival of the year! With a variety of activities such as retro temple fair games, seminars on the history of alcoholic beverages, and the "trash for beer" activity that allows participants to have fun while being environmentally conscious!

Thank you to everyone who joined us in creating vibrant memories at Beer People 2025! The feedback from everyone is the driving force that motivates Sapporo Beer to continue developing the best beer. See you again next time!